Designing Signs: Beauty, Balance and Brand

Best Materials for Custom Business Signage

The right business signage will allow your company to stand out from competitors and attract a steady customer base. Therefore, it is crucial for you to identify and choose a custom sign that matches the company's vision in regard to the design and function. There are different factors to consider before making a product order but the material is probably the most important aspect.

It will affect the total costs, durability and general appeal of the exterior or interior sign. Here are the best materials available in the current market:

Acrylic

Acrylic sheets are made from synthetic plastic fibres and they are quite popular in the signage industry. The material is durable and resilient under unfavourable conditions such as excess moisture and solar exposure. It is also relatively resistant to mechanical impact so it can be used in busy exterior areas. In addition, acrylic is lightweight so it is easier to install and you can choose diverse custom shapes because plastic is mouldable. Acrylic signs are versatile in terms of applications but they are popularly used as interior illuminated signs, menu boards and trade show signs.

Aluminium

An aluminium sign is an ideal choice for your outdoor business application. The metal is long-lasting because of properties such as resistance to rust and corrosion, structural strength and minimal maintenance requirements. Aluminium signs are lightweight so they are easy to install unlike metal alternatives like steel. You can also choose different colours and finishes depending on the visibility needed and your preference.

Foam PVC

Foam PVC signs are relatively inexpensive so they are suitable for small businesses without extensive financial resources. This plastic material has diverse benefits such as weather-resistance, availability of different style options and ease of installation due to the exceptional light weight. The signs can be fabricated into different shapes and is available in different base colours.

If you are thinking about choosing this type of sign, you should choose a matte finish which enhances readability by reducing glare. This product is popularly used in menu boards, temporary trade show signage and point-of-sale displays.

Wood

The popularity of wooden signs has declined significantly due to the availability of materials which are less prone to water damage. However, this is still a viable option for indoor signs and sheltered outdoor signage. The main benefit of wooden signs is the rustic appeal which can allow your business to stand out amongst polished contemporary alternatives. In addition, there are several design options in terms of colours, shapes and finishes.


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