When It Comes to Business Signage, Should You Choose 2-D or 3-D?
Society would not be able to function without signage. Just imagine how many signs you rely on as you go about your daily business, whether subconsciously or not, as these signs help you to be efficient and to stay as safe as possible. If you're in business, you will need to rely on signage more than ever but will need to take the right approach as you decide what type of sign to choose. Fundamentally, should you work in two or three dimensions?
Signs of the Times
Two-dimensional signs have been around for generations, and while they may not be the most spectacular when compared to the alternative, they are often favoured in certain situations. For example, if you want to avoid confusion or may need to keep your visitors as safe as possible, then it's not the time to be flamboyant. You should create a sign that is clear, unambiguous and designed for one purpose, whether that is to take a certain action or avoid a hazard.
2-D Practicality
Still, 2-D signs can be used for conventional marketing purposes as well and especially if you want to convey more than just a simple image. If you need to display a lot of text within your sign for whatever reason, then you should keep it as simple as possible, although you can always focus on your brand imagery and colour scheme.
Next Level
That said, you should try to introduce 3-D signs into your marketing mix if you can. These will certainly stand out and help your customers to remember what you sell, which will certainly pay dividends for you over time.
3-D Artistry
You can make three-dimensional signs from a number of different materials today, from plastic to foam, from acrylic to metal and even brass. You can add drop shadows or elements of contrast and you can use lighting features creatively to enhance your visual display. If you use LED lighting systems, you can illuminate your graphics even more so that your message is front and centre at all times of the day and night.
Worth the Investment
Certainly, three-dimensional signs will cost more than their 2-D equivalent, but they are likely to make a greater impression on your prospects. Consequently, you should talk with sign specialists as soon as possible. They will help you to create some signs that can take your business to the next level.
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